Tysons Galleria is centered in a community that has a high number of high-net-worth households. It is a luxury shopping and dining destination. Our creative team created a brand to elevate interactions and amenities that engage and inspire guests, creating moments of allure and delight that leave an impression and encourage continual return. I had the pleasure of helping establish a brand that creates a elevated experience as a whole. From texture centered around the climate and feeling of DC to luxury lifestyle.